SCOPE OF WORK:
Fashion Collection Graphic Design, Art Direction, Web Design.
CLIENT:
Culture Limited Co.
CONCEPT:
After the rebranding project carried out for Culture a few months ago, it was time to continue growing up the brand's new direction in time and space through the graphic design of its latest clothing collection and a new e-commerce aligned with the new strategy.
Pixel Talks is the naming and the concept created in this fall / winter collection.
We propose a retrospection of past feelings that are lost in the digital world. A where the curtain opens, but the actors perform from a distance. A new paradigm for human relationships that exposes the easiest way ever to express any emotion or judgment, but in which, nevertheless, acts have less value than ever.
Welcome to the real new normal.
The collection is based on the design of 4 main graphics and their complementation with a series of embroidered labels referring to the composition of the product and the philosophy of the brand.
Digital Flowers Cardigan - Una nueva forma de decir Te Quiero. Expresar tu amor por alguien con flores que alimentan el ego pero no el alma.
Once the entire collection was designed, we collaborated in the artistic direction of the lookbook, product and campaign photography together with Marieta, Art Director specialized in fashion. The photograph is taken by fashion photographer Iman Dris.
Because of the rebranding and the new collection launch, it was necessary to carry out a complete redesign of the entire digital ecosystem of the brand. The new ecommerce is based on the use of photography and typography as the main elements.
The shopping experience had to be simple, so we decided to use a very recognizable grid through which the content was very well ordered, especially on the store and product pages. Despite the fact that the brand does not have a large number of products due to its collection philosophy and limited stock, we designed a filtering and ordering system that would allow the products to be classified with great ease, especially thinking about future collections and basic lines. In the shopping experience, the visibility of the product prevails, highlighting the scroll of the product image so as not to lose sight of its information or the purchase button at any time.
